WINTERSPARADISE is a multimedia platform built as a creative umbrella bringing together artists, designers, filmmakers, musicians, and storytellers across multiple formats. The brand is rooted in a personal journey from fragmentation to clarity. From this narrative emerged a broader idea: everyone experiences their own winter, and paradise is something we actively create.

NSN Studio was commissioned to develop an identity that could hold emotional depth while remaining open, scalable and contemporary.

Logo
The logo is reduced to its essential parts: an abstract icon and a wordmark. The icon suggests both structure and humanity, a parent form that holds multiple elements, and a subtle reference to the individual within the collective. Its simplicity allows it to adapt across scales and mediums without losing clarity.

Typography
Typography establishes tone and hierarchy. A bold, industrial display typeface gives the brand a distinctive voice and visual weight. A neutral sans-serif supports it, bringing balance, legibility, and accessibility. Together, the type system moves easily between statement and story.

Colour
The palette is built on contrast. Cool blue reflects winter: introspection and distance. Warm gold represents paradise: energy and breakthrough. Neutral tones ground the system and allow the primary colours to shift in emphasis depending on context.

Application
The identity was designed to scale across platforms and formats, from social media and video to stationery and future collaborations. Clear rules ensure cohesion, while the system remains open enough to support individual expression within the wider brand.

Outcome
The resulting identity positions WINTERSPARADISE as both a platform and a point of connection.It is confident but human, structured yet open. Designed to grow, adapt and carry many stories without losing its centre.

WINTERSPARADISE becomes less about a single moment and more about an ongoing process of becoming.